Little known fact: One of our partners was named after Chuck Norris' younger and genetically less magnificent brother Aaron. True story.

Our boys at Siege are preparing for lift off. With a sick team of skate and snow riders in place, and fresh shipments of the dopest headphones in the galaxy, they are about to blow. We’ve been steady in the lab mixing up a highly explosive concoction of web, print and some seriously unconventional tactics to make sure they mushroom cloud onto the scene.