Dirt bag robbers have ruined it for ski mask lovers everywhere. Just because you like to keep your money maker toasty, doesn’t mean you want the 7-11 clerk to empty the till onto the counter and lay down on the floor in fetal position as soon as you walk in. We decided to take back the ski mask for all of us nice folks who like warm faces. For good measure, we added some sweet STS flare and then embroidered up a bushel of them. We’re handing them out with the promise that everyone who takes one, does a good deed in public while wearing the mask. We think sooner or later perceptions will change. Eventually when people see someone approaching them wearing a ski mask, they’ll assume something really awesome is about to happen. Like a hug or a sincere compliment.