The planets finally aligned and we got the chance to work with the granddaddy of snowboarding. We teamed up with our good friends at MSI to make a sick Burton app for Nokia to stoke out a worldwide audience. We first wrote and launched it for the Nokia on the WRT platform. Then we did an iPhone version, which is currently being routed through Burton and should be in the app sore soon. We’re also hooking it up for Android. The LiftLine.tv app basically turns your smart phone into a virtual TV where you can watch multiple Burton channels chuck full of sweet streaming content. The backend CMS allows Burton to upload limitless amounts of videos and even channels on the fly, which are automatically synced with the Level 3 network and streamed seamlessly through the app. The iPhone version lets you pick and choose your favorite content and even create your own network. This was a beast to get done but we’re beyond stoked how it turned out. Working with Burton is a rare privilege not many peeps get. We can’t wait for the next time.
We teamed up with the fine folks at Butler, Shine, Stern & Partners to make some sweet sweet magic for Mini. They handed over the concept and some tight comps and we were off to the races. The first step and probably the hardest was casting the perfect lady bum. That’s a very subjective subject we learned. Next we did a shoot of the glorious derriere swaying back and forth on a green screen. Then we rendered it all out in 3D so users could make the caboose grow to Kardashian proportions with a slider. When the ass gets too much for the jeans to handle, it morphs into the back of a Clubman and peels off screen and then whips back in. We also did the sound design, coded the flash transitions and modeled the entire car in 3D. When people think banners they think boring. We believe banners can and should be fun and offer this piece up as Exhibit A in their defense. Give it a clickety clack and see what’s up. (more…)
Peep our newest webisode for PowMow if you’ve got a sec. We’ve got 6 more currently in edit-landia that will be dropping over the next few weeks featuring things like Al Roker, ginger Alpacas, military parades, stuffed lion heads and fire breathing eaglealopes. It’s going to be a good time.
