We’re just now shaking off the haze from another party packed week of SIA where we again proudly witnessed a few of our brain children come screaming into the world. We’ve been carrying these projects for the last year and a half, so it’s nice to see them finally pushed out for the world to see. This year’s liter consisted of a gaggle of Rossignol, Atomic, Morrow and 5150 boards, K2 helmets and bindings, some Line Skis, and an iPad catalogue app for Contour cameras. All in all not a bad brood. Typical of new parents we snapped off a ton pics. Here’s a sneak peak to wet your whistle until they drop in your local shops this fall. (more…)
Not to brag or anything, but we created the greatest Christmas cards of all-time. After making our list and checking it twice, we handed them off to our Producer extraordinaire Melissa “Beef Jerky” Crespo. On her way to the Post Office to drop some holiday cheer on our friends across the globe, Mel was beckoned by the siren song of a William-Sonoma sale at the mall, so she popped in to swoop up the wine aerator she’s had her lushy eyes on. Little did she know, while perusing the isles a crack head was pillaging her car in the parking lot. While we’re flattered that the dirtbag robber liked our cards so much that he took all 500 of them, we’re also super bummed the World will never get to see them in all of their glorious glory. Maybe we’ll roll them out next year.
All last month was all hands on deck here at STS HQ as we pitched for Contour’s business. The late nights and weekends paid-off proper when we were given the nod for our “It’s On” campaign. We’re stoked to work with a company that syncs up so tightly with our own style and attitude. Currently we’re in the middle of helping launch their new kick-ass ContourROAM camera that’s already taking the action sports world by storm. It’s tough, compact, waterproof out of the box and has a killer single switch recording system, which makes it ridiculously simple to capture all of your insane antics in jaw dropping HD. Keep your eyes peeled for all the rad new Contour work that’s set to drop in Transworld and pretty much every other action sports mag on the planet. This is going to be a good time.
Here’s the Facebook app we did up to get things rolling.
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We just brought a new man-vention screaming into the world that’s more badass than nunchucks, Gold Bond Medicated Powder and the kegerator combined. It’s called the Blacktop 360. If you’re the type who’s into tailgating and cooking meats outside, this will change your damn life. It’s got a deep fryer, infrared grill, griddle and warmer, and all in one slick portable setup. To push things out proper like, we whipped up a website, two mobile sites, four webisodes and perhaps the most ridiculous product tech spec spot you’ll ever lay your peepers on. We’ll be releasing more craziness in the next few weeks involving hot air balloons, bikini clad chicks with machine guns, meat sweats, cobra blood and riot police. Brace yourselves–it’s going to get nuts up in here. Do yourself a solid and go pick one up at Sports Authority or any other store where dude stuff is sold. Big ups to Bravo Sports for creating something so rad and having the huevos to do good work.
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Burton just dropped their new winter line at board shops errrywhere accompanied by a bad ass teaser campaign that led up to the unveiling of their new hotness. They tapped us in to do up a Facebook app to spread the good word and hype their live broadcast on the night of the big reveal. We were stoked how it turned out and glad to being doing more biz with the granddaddy of snowboarding.
STS has been on the hunt for a wordsmith for four scores and a fortnight. We finally found our missing writer livin hard and driving tractors up on a ranch in Oregon. Enter the notorious Jake Gunderson. Besides being a dead ringer for the Butcher on Gangs of New York, Jake writes the copy so hot it makes you stop drop and roll. We knew we liked him when he worked 40 hours in his first 2 days at STS without whining once. Whether it’s a big pitch or a big barroom brawl, Jake is the guy you want on your side. STS is stoked to have him. Welcome to the madness Butcher. Welcome.
