| For the last two years we’ve been working deep undercover to rename, rebrand and reposition Sam Weller’s bookstore. As of this morning the Kraken has been released. They’ve finally moved into their hip new space at Trolley Square, their new name and branding are in place, the website’s up, and last night we placed almost 900 books around Salt Lake guerilla style to kick off their epic Book Drop campaign.
With no cash for paid media we leveraged Weller’s relationship with publishers and got truckloads of books donated for the Book Drop. We then wrapped the books in kick ass custom Weller Book Works covers that encourage people who find the books to read them and then leave them somewhere for someone else to discover. We can’t wait to watch this spread. This project has been a labor of love and we’re stoked to see everything finally falling into place. We love it when a plan comes together.
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Not to brag or anything, but we created the greatest Christmas cards of all-time. After making our list and checking it twice, we handed them off to our Producer extraordinaire Melissa “Beef Jerky” Crespo. On her way to the Post Office to drop some holiday cheer on our friends across the globe, Mel was beckoned by the siren song of a William-Sonoma sale at the mall, so she popped in to swoop up the wine aerator she’s had her lushy eyes on. Little did she know, while perusing the isles a crack head was pillaging her car in the parking lot. While we’re flattered that the dirtbag robber liked our cards so much that he took all 500 of them, we’re also super bummed the World will never get to see them in all of their glorious glory. Maybe we’ll roll them out next year.
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We’re proud to say we just launched a new site for Gym Jones. When you hear the word gym you probably imagine a mirrored spandex Mecca dedicated to the vein where hot make-uped moms get their elliptical on until they start to break a sweat, then head to the eucalyptus steam room or poolside Zoomba class. To be clear Gym Jones is not that kind of gym. It’s a literal hell on earth where the World’s best trainers keep the flames of the refiner’s fire stoked with the blood and tears of the dedicated disciples who are privileged enough to suffer there. We’re talking professional athletes, elite military forces, actors who need to get in shape to play a super hero and people who fight for a living. These are the kind of folks you will be working out next to at Gym Jones. If you want to be in the best shape humanly possible and are willing do whatever it takes to get there, you should check it out. If for some strange reason you need any more motivation after seeing the site we suggest watching 300 again. All of those epic Spartan abs were built at Gym Jones. True story. (more…)
The AIGA hit us up to bring some heat to this years 100 show. So we obliged. After settling on a 3D meets Brother Brigham look, we sprinkled it out in generous proportions over their invitations, posters, book, and environmental graphics. Super stoked how this one turned out. Was great working with the AIGA crew. Good peeps. Good times. (more…)
Para celebrator el hoilday mas awesomoso en el mundo fuemous a el Taco Time y munchado muy muy tocos granditos. Despues bashiamos un piñata de skateboard. PACHANGA! PACHANGA! PACHANGA! (more…)
Grist is our favorite environmental organization on this big blue overheated planet of ours. They saw some of our work and called us to create hella commotion on the interweb for Earth Day. We concepted a bunch of craziness and they went with our Eco Confession Booth. The idea is people enter the booth and confess their sins against Earth, then receive a prayer card and Saint that corresponds to their particular sin. After you pay penance for your evil environmental ways, you can post your sin and saint online for your friends to see. There is also a sin gallery where you can peruse the evil doings of others so you don’t feel so bad. This was all STS start to finish. We concepted, designed, developed, illustrated, and wrote everything. Then we wrapped it in a tight HTML 5 package, dipped it in CSS3 and lit it on fire. Check it out at earthconfessions.com and repent for your selfish egomaniacal ways.
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