Super Top Secret

Proud Parents

jared.strain — Fri, 03 Feb 2012 04:28:05 +0000

We’re just now shaking off the haze from another party packed week of SIA where we again proudly witnessed a few of our brain children come screaming into the world. We’ve been carrying these projects for the last year and a half, so it’s nice to see them finally pushed out for the world to see. This year’s liter consisted of a gaggle of Rossignol, Atomic, Morrow and 5150 boards, K2 helmets and bindings, some Line Skis, and an iPad catalogue app for Contour cameras. All in all not a bad brood. Typical of new parents we snapped off a ton pics. Here’s a sneak peak to wet your whistle until they drop in your local shops this fall.

Operation Weller Book Works

jared.strain — Mon, 09 Jan 2012 18:04:59 +0000

For the last two years we’ve been working deep undercover to rename, rebrand and reposition Sam Weller’s bookstore. As of this morning the Kraken has been released. They’ve finally moved into their hip new space at Trolley Square, their new name and branding are in place, the website’s up, and last night we placed almost 900 books around Salt Lake guerilla style to kick off their epic Book Drop campaign.

With no cash for paid media we leveraged Weller’s relationship with publishers and got truckloads of books donated for the Book Drop. We then wrapped the books in kick ass custom Weller Book Works covers that encourage people who find the books to read them and then leave them somewhere for someone else to discover. We can’t wait to watch this spread. This project has been a labor of love and we’re stoked to see everything finally falling into place. We love it when a plan comes together.

How The Klepto Stole Christmas.

jared.strain — Tue, 03 Jan 2012 23:10:57 +0000

Not to brag or anything, but we created the greatest Christmas cards of all-time. After making our list and checking it twice, we handed them off to our Producer extraordinaire Melissa “Beef Jerky” Crespo. On her way to the Post Office to drop some holiday cheer on our friends across the globe, Mel was beckoned by the siren song of a William-Sonoma sale at the mall, so she popped in to swoop up the wine aerator she’s had her lushy eyes on. Little did she know, while perusing the isles a crack head was pillaging her car in the parking lot. While we’re flattered that the dirtbag robber liked our cards so much that he took all 500 of them, we’re also super bummed the World will never get to see them in all of their glorious glory. Maybe we’ll roll them out next year.

BRANDING REAL BIG

jared.strain — Tue, 29 Nov 2011 18:13:36 +0000

We reached back into our archives and pulled out some of our favorite logos and lockups we’ve cranked out for our clients, which range from snowboard industry behemoths to startup law firms. These executions are neither scrap nor exploration, but are living and breathing on letterheads, T-shirts, skis, helmets, boots, bindings, bikes and business cards scattered all around the globe. Here at STS we do a lot of things, but boiling down a brand to its visual essence might just be what we do best.

Exorcists of Weakness

aaron.sather — Wed, 05 Oct 2011 17:05:36 +0000

We’re proud to say we just launched a new site for Gym Jones. When you hear the word gym you probably imagine a mirrored spandex Mecca dedicated to the vein where hot make-uped moms get their elliptical on until they start to break a sweat, then head to the eucalyptus steam room or poolside Zoomba class. To be clear Gym Jones is not that kind of gym. It’s a literal hell on earth where the World’s best trainers keep the flames of the refiner’s fire stoked with the blood and tears of the dedicated disciples who are privileged enough to suffer there. We’re talking professional athletes, elite military forces, actors who need to get in shape to play a super hero and people who fight for a living. These are the kind of folks you will be working out next to at Gym Jones. If you want to be in the best shape humanly possible and are willing do whatever it takes to get there, you should check it out. If for some strange reason you need any more motivation after seeing the site we suggest watching 300 again. All of those epic Spartan abs were built at Gym Jones. True story.

Pacific Standard Time

jared.strain — Thu, 15 Sep 2011 18:09:45 +0000

We love art. It’s the pulsating heart that pumps inspiration into everything we do, so when our friends at TBWA\Chiat\Day asked us to team up to build a site for Pacific Standard Time, sponsored by the Getty, we were amped. Pacific Standard Time is a totally unique collab between more than 60 cultural institutions across SoCal celebrating the birth of the L.A. art scene. The mission of the site and ongoing festival is to expose the community to every major art movement that popped up from 1945 to 1980 in and around L.A. and demonstrate how this explosive era of art impacted the World. Come on in and take a look around. pacificstandardtime.org