10
10 — 15

Purple

10
Branding
About

As Purple was taking off as a fresh new leader in the sleep comfort space, they needed a new website to keep up conversions while carrying over their signature personality to a more sleek and easy to navigate experience. Strategy and UX were central in restructuring a site that was already converting well, in order to tell their story stronger, increase conversions, and elevate their brand as more than just a mattress company. In design, we created an interactive experience that felt unique to Purple's evolving brand and visual identity while still focusing on the cruciality of how the site functioned to drive sales. In the end we achieved the feel of a fun and tech forward brand with the function of an ecommerce powerhouse.

01
02
03
Website

Ski Utah

11
UI, Design + App Development
DRAG