VIEW VIEW NEXT
LET’S TALK
(801) 906-0256 HELLO@WEARETOPSECRET.COM 254 E. 100 S. SALT LAKE CITY, UTAH.

    ALL WORK

    Peligroso Tequila

    INDUSTRY
    Adult Beverage
    SERVICES
    Branding
    Campaign
    Development
    Interactive
    Strategy
    The Story

    Born out of the dusty roads and big breaks of Baja

    Two SoCal surfers created a craft tequila that celebrates adventure. A tequila that embraces its small town Mexico inspiration. A tequila that doesn’t apologize for being tequila. A tequila that’s always up for a good time. With no visual detail too small for us, everything about the Peligroso brand reflects who they are and where they came from.

     

    Objective

    The objective was straight forward. Accelerate growth of Peligroso by recruiting new consumers into the brand. Leverage Peligroso silver’s quality credentials to build the base business and drive incremental growth thru their Cinnamon tequila in premium accounts. Peligroso wanted to see increased brand awareness across all platforms.

    Challenge

    Once upon a time, tequila was the life of the party. Then Patron came along. Then someone invited Michael Imperioli, who texted Ray Liotta; pretty soon the long-standing spirit of choice for young go-hards looking to go hard had been co-opted and transformed into the drink financing the drinking habits of wannabe, b-list mob actors. Weird. Diageo North America invited us to pitch for the latest addition to their roster: Peligroso. A tequila that embraces its roots. A tequila that doesn’t apologize for being tequila. A tequila that hasn’t forgotten how to have a good ass time.

    Peligroso Tequila Main Wordmark
    Peligroso Seal
    Peligroso Cinnamon
    010
    010