Fueling modern performance with solid ingredients and a whole bunch of experience.
The Challenge
How do you stand out in an over crowded industry filled with marketing hype and unpronounceable ingredient names? Thats what we aimed to solve for the buttery bros, Matt Fraser, and the rest of the podium crew. Led by the industry veteran, Paul Haverland, all the right pieces were there, STS just had to find a way to put them all together.
The Approach
Before STS could tackle label design that would standout on the shelves of GNC and on social, we had to start with the brand identity as a foundation. From logo to color and typography, STS sett the tone for the brand to establish a consistent visual aesthetic.
When creating a brand, STS strives to create more than a logo and some colors, but to create an entire design system. This allows our clients to have more than one asset to pull from as they introduce their brand to the world on social and with their products or services. Below is a sample of Podium’s brand guide that was used to create product labels, social posts, apparel, and their website.
RGB 46 26 71
HEX #2E1A47
RGB 230 214 185
HEX #DED4C0
RGB 34 34 34
HEX #222222
RGB 71 215 17
HEX #47D7AC
RGB 238 39 55
HEX #EE2737
RGB 229 106 84
HEX #E56A54
