Showing a ski brand how to snowboard
The Challenge
Rossignol has spent over a century (thatâs over 100 years just to be clear) making a name for themselves in the ski world. So, when they came to us with hopes and dreams of tackling snowboards, we said, âFuck yeah!â And then we got to work making them a player in the core snowboard industry.
The Results
Itâs been 15 years since Rossi strolled through our garage door and asked us to make what seemed impossible possible. During a time when snowboard manufacturers were experiencing downturns, Rossi outpaced their competitorsâ sales by 30%. Today theyâre sittinâ pretty in the top five most popular board brands with no signs of slowing down.
Design as deep as the pow we shred
A lot of thought, creativity and intention go into creating each snowboard graphic. We add depth and dimension by layering colors upon more colors and varying their opacity to create something visually appealing with discoverable elements. The closer you get the more detail youâll findâlike the hidden rooster incorporated into each board.
Nothin' but friends on a POW day.
STS + ROSSI
STS has a love so deep for snowboarding that we have a policy we like to call Powder Hookyâon snow days, STS is a ghost town until noon. So, to say creating graphics for snowboards is a dream job would be an understatement. Every kid that boards dreams about what their pro model would look like, we get to live that reality every year.
Fun fact:
Creating snowboard graphics requires us to see into the future. Designs are created two years in advance, so whatâs hot right now probably wonât be once the boards are out in the world. This means we have to predict whatâs going to sell, and push it as far as we can.
Hidden deep within the mountain's heart, the Rossi Black Ops program promises an adrenaline-fueled adventure.
The relationship between STS and Rossignol transcends mere snowboarding, expanding into an exclusive, clandestine ski program known only to a select few. Beyond their renowned expertise in snowboarding technology, Rossignol has tapped STS into bringing a top-secret ski program to life, shrouded in mystery and meticulously refined storytelling. The convergence of STS’s snowboard direction and this free ski program marks an unparalleled union that pushes the limits in the world of free ski.
