SKINCARE MEN DESERVE

clean and sustainable skincare for all men

The Approach

Focus on the product and create a clean and simple brand aesthetic that lets the product speak for itself. We listend and bought in to Brian’s(founder) vision of the products he wanted to create. This became the foundation of the work to follow all keying off the brand ideal and messaging components we created with him.

PRIMARY LOGO

PRIMARY LOGO STACKED

TERTIARY LOCKUPS

Pantone 7579 C CMYK__0_75_93_0 RGB__220_88_42 HEX #DC582A

Pantone 659 C (75%) CMYK__51_26_0_0 RGB__123_164_219 HEX #7BA4DB

Pantone 663 C CMYK__5_6_0_0 RGB__229_225_230 HEX #E5E1E6

Pantone 7508 C CMYK__5_24_50_1 RGB__225_184_127 HEX #E1B87F

Pantone 282 C CMYK__100_72_0_73 RGB__4_30_66 HEX #041E42

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