Welcome to Raybae. Where beauty is what you do.
The Challenge
Beauty is not a picture reflected in the mirror, but rather the thoughtful actions women take for the good of themselves or others. Its a powerful position – but how do we make it ownable ? By interpreting kindness as light.
The Approach
Light is built into our name. Its the ray of sunshine that powers the plants that become our organic ingredients. Its the spark we hope to ignite in a womans eyes when she sees her skin looking more radiant than ever. Its the warmth well help her put into the world by connecting her to impactful non-profits.
The Philosophy
Beauty is a verb. Its not a photoshopped photoshoot or a facetuned selfie. Its not determined by genetics, or how well you know how to contour. People see beauty as what you look like. At Raybae, we say its what you do. Beauty is a verb, which is why Raybae products use active ingredients, derived from the living earth, to transform skin into its most radiant state. Beauty is a verb, which is why with every Raybae purchase, we give 10 percent of profits to a female-focused charity of your choosing.
We know there are a million ways women are already doing good in the world. Were here to shine a light on that goodness and make it easier to do even more. Because when we act beautifully, we feel beautiful. And when we feel beautiful, we are beautiful.
Welcome to Raybae. Where beauty is what you do.
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