Beverage Branding Agency
Branding and packaging for drink brands that need to win the cooler, the shelf and the feed.
A drink gets about two seconds in a cooler door. It has to read from across the aisle, look right in someone's hand on Instagram, and hold together across every flavor and format. Super Top Secret is a Utah branding agency that has helped build some of the most talked-about drinks on the market. We design the brand and the can together, so the packaging carries the brand instead of just wearing a logo.
Beverage packaging lives or dies in the cooler.
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The cooler is a lineup
Cans and bottles sit shoulder to shoulder. Color and silhouette have to do the work from ten feet away.
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Flavors are the brand
A clear flavor system of color, naming and hierarchy lets a line grow without looking like a dozen different products.
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Formats multiply
Cans, bottles, powders and sticks often launch together. One system has to flex across all of them.
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Culture moves fast
Drink brands live on social. The packaging has to look good in a creator’s hand, not just on a planogram.
Drink brands we've worked with
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Prime Hydration
We had a hand in launching Prime Hydration, shaping the brand and packaging around simplicity and a bold, color-led flavor lineup.
See the Prime workServices
- Branding
- Packaging
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Ghost Energy
Once the Ghost brand was built and established, we designed the can labels for Ghost Energy’s original launch.
See the Ghost workServices
- Packaging
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Somi Matcha
We built the Somi Matcha brand from scratch and designed the labels for its launch flavors.
Services
- Branding
- Packaging
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Bridge Hydration
We designed a new set of labels for Bridge Hydration.
Services
- Packaging
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Jacked Factory and Podium RTDs
We extended Jacked Factory’s and Podium’s existing brands into ready-to-drink cans that sit naturally alongside their supplement lines.
See the Podium workServices
- Packaging
Everything a drink brand needs
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Beverage brand identity
Logo, color, typography and the rules that hold a drink brand together.
Includes
- Logo
- Color and type
- Brand guidelines
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Can and bottle design
Printed cans, shrink sleeves, labels and bottles, designed as one family.
Duration
2-3 weeks per SKU -
Flavor systems
Color, naming and hierarchy that make every flavor feel like part of the line.
Includes
- Flavor color system
- Flavor naming
- Front-of-pack hierarchy
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Naming and messaging
Brand names, product names and on-pack copy that sound like you.
Includes
- Brand naming
- Product naming
- On-pack copy
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Launch creative
Renders, ecommerce imagery and social assets for launch day.
Includes
- Product renders
- Ecommerce imagery
- Social launch assets
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Production support
Dielines, print specs and handoff to your printer or co-packer.
Includes
- Dielines
- Print-ready files
- Printer handoff
How it works
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DISCOVER
Where you are now.
We learn your brand, your drinker, your retailers and your competition.
- Stakeholder interview
- Cooler and competitor audit
- Channel review
... Learn more -
STRATEGIZE
Where you should sit.
We define where your drink should sit in the cooler and what it needs to say.
- Positioning
- Messaging hierarchy
- Flavor and format architecture
... Learn more -
DESIGN
Where it comes to life.
We explore directions, then refine one into a full brand and packaging system.
- Concept directions
- Refined packaging system
- Flavor system
... Learn more -
ROLL OUT
Every flavor, ready to print.
We extend the system across every flavor and format and deliver print-ready files.
- Flavor extensions
- Dielines and print files
- Printer handoff
... Learn more
FAQs
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TIMELINE
How long does beverage branding take?
It depends on how established your brand is. With a brand system in place, can and label design takes about 2 to 3 weeks per SKU. If we’re building the brand first, plan for more time up front, then faster rollouts on every flavor after.
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PRICING
How much does beverage packaging design cost?
Can and label design for an existing brand typically starts around $2,500 per SKU. Projects that include brand identity typically start around $10,000. Final cost depends on scope, so tell us about your line and we’ll send a clear quote.
... Learn more -
FORMATS
Do you design cans, shrink sleeves and bottles?
Yes. We design for printed cans, shrink sleeves, labels and bottles, and set up dielines for your printer or co-packer.
... Learn more -
NEW BRANDS
Can you launch a drink brand from scratch?
Yes. Naming, brand identity and packaging can run as one project so everything launches together.
... Learn more -
SERVICES
Do you only work with drink brands?
No. We also work with supplement, beauty and CPG brands. See our supplement packaging design work.
... Learn more