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(801) 906-0256 HELLO@WEARETOPSECRET.COM 4101 N Thanksgiving Way, Ste 175, Lehi, UT 84043

Beauty & Skincare Branding

Branding and packaging for beauty and skincare brands that need to earn trust before the first try.

Our past work includes Raybae and Talent Skincare.

Skincare is a promise. Before anyone feels the product, the brand has to tell them what it stands for, who it's for and why it deserves a spot on the shelf or in the cart. Super Top Secret is a Utah branding agency that builds beauty and skincare brands from the inside out. We start with the brand ideal and messaging, then design identity and packaging that let the product speak for itself.

WHY IT'S DIFFERENT

Beauty brands are built on trust.

  1. Trust comes first

    People put these products on their skin. Clean design, clear claims and a consistent voice do the heavy lifting.

  2. The story sells the routine

    The best beauty brands stand for something. We define the idea behind the brand before we design a single label.

  3. Shelf, site and social

    Beauty is bought on Instagram, on Amazon and at the counter. The brand has to work at every size.

  4. Ranges grow fast

    Cleansers, serums, moisturizers and kits. Clear packaging rules keep a growing range looking like one brand.

SELECTED WORK

Beauty brands we've worked with

  1. Raybae

    We built Raybae’s brand around one idea: beauty is a verb. We defined the brand ideal, wrote the messaging and designed an identity and packaging system centered on light.
    See the Raybae work

    Services

    • Strategy
    • Branding
    • Packaging

  2. Talent Skincare

    We worked with Talent’s founder to define the brand ideal and messaging for clean, sustainable men’s skincare, then designed a simple identity and packaging that let the product speak for itself.
    See the Talent work

    Services

    • Strategy
    • Branding
    • Packaging
WHAT WE DO

Everything a beauty brand needs

  1. Brand strategy

    The brand ideal, positioning and messaging that everything else keys off.

    Includes

    • Brand ideal
    • Positioning
    • Messaging

  2. Brand identity

    Logo, color, typography and the rules that hold the brand together.

    Includes

    • Logo
    • Color and type
    • Brand guidelines

  3. Packaging design

    Bottles, jars, tubes, boxes and kits, designed as one family.

    Duration
    2-3 weeks per SKU

  4. Range architecture

    Product naming and hierarchy that keep a growing line easy to shop.

    Includes

    • Product naming
    • Line hierarchy
    • Color by product type

  5. Copy and claims

    On-pack copy, product descriptions and a voice that sounds like you.

    Includes

    • On-pack copy
    • Product descriptions
    • Tone and voice

  6. Launch creative

    Renders, ecommerce imagery and social assets for launch day.

    Includes

    • Product renders
    • Ecommerce imagery
    • Social launch assets

How it works

  1. DISCOVER

    Where you are now.

    We learn your founder story, your customer, your ingredients and your competition.

    • Founder interview
    • Competitor audit
    • Channel review
    ... Learn more
  2. DEFINE

    What you stand for.

    We write the brand ideal, positioning and messaging that everything else keys off.

    • Brand ideal
    • Positioning
    • Messaging
    ... Learn more
  3. DESIGN

    Where it comes to life.

    We explore directions, then refine one into a full identity and packaging system.

    • Concept directions
    • Identity system
    • Packaging system
    ... Learn more
  4. ROLL OUT

    Every product, ready to launch.

    We extend the system across your range and deliver print-ready files.

    • Range extensions
    • Dielines and print files
    • Printer handoff
    ... Learn more

FAQs

  1. TIMELINE

    How long does beauty and skincare branding take?

    It depends on how established your brand is. With a brand system in place, packaging design takes about 2 to 3 weeks per SKU. If we’re building the brand first, plan for more time up front, then faster rollouts on every product after.

    ... Learn more
  2. PRICING

    How much does skincare packaging design cost?

    Packaging design for an existing brand typically starts around $2,500 per SKU. Projects that include brand identity typically start around $10,000. Final cost depends on scope, so tell us about your line and we’ll send a clear quote.

    ... Learn more
  3. CLAIMS

    Do you write the on-pack copy and claims?

    Yes. We write on-pack copy and messaging. Your formulator or regulatory team confirms ingredient and claim language.

    ... Learn more
  4. REBRANDS

    Can you refresh an existing beauty brand?

    Yes. We can keep the equity your customers recognize while fixing what isn’t working on shelf or online.

    ... Learn more
  5. SERVICES

    Do you only work with beauty brands?

    No. We also work with supplement, beverage and other CPG brands.

    ... Learn more