Supplement Packaging Design
Packaging for supplement brands that need to win the shelf, the scroll and the reorder.
Supplement packaging has a hard job. It has to stand out on a crowded GNC shelf, read clearly as a 200-pixel Amazon thumbnail, carry a compliant supplement facts panel, and still look like a brand people want on their counter. Super Top Secret is a branding agency that has designed supplement packaging for some of the fastest-growing brands in sports nutrition. We treat packaging as the most-seen piece of your brand, not the last box to check before launch.
Supplement packaging has a harder job.
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A wall of black tubs
Most of the category looks the same. We build a system that is recognizable from ten feet away and across every flavor.
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SKUs multiply fast
A good packaging system scales from 3 SKUs to 60 without falling apart. Color, type and layout rules make every new flavor look like it belongs.
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Ecommerce comes first
Most supplement sales start on a screen. We design for the thumbnail, the product page and the unboxing, not just the shelf.
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Compliance is part of the design
Supplement facts panels, claims and warnings take up real space. We design around them from day one instead of cramming them in at the end.
Supplement brands we've worked with
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Ghost
We helped shape Ghost’s look at launch and designed the core product labels that still anchor much of the lineup, from layout to textures, patterns and iconography.
See the Ghost workServices
- Branding
- Packaging
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Podium
We built Podium’s brand from the ground up: logo, brand system and the original label structure, made to stand out on GNC shelves and on social. We then designed new products and labels as the line grew.
See the Podium workServices
- Strategy
- Branding
- Packaging
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Transparent Labs
We led a deep rebrand of the Transparent Labs product suite, including protein, pre-workout, bars and more.
Services
- Branding
- Packaging
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Jacked Factory
We redesigned most of the Jacked Factory catalog around a more consumer-friendly packaging approach and a slightly less masculine look.
See the Jacked Factory workServices
- Packaging
Everything your packaging needs
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Packaging systems
Tubs, pouches, sticks, RTDs and cans, designed as one family.
Includes
- Packaging architecture
- Format and structure
- Flavor color system
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Label design
Front-of-pack hierarchy, flavor systems and supplement facts layout.
Duration
2-3 weeks per label -
Brand identity
Logo, color, typography and the rules that hold it together.
Includes
- Logo
- Color and type
- Brand guidelines
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Naming and messaging
Product names, flavor names and on-pack claims that sound like your brand.
Includes
- Product naming
- Flavor naming
- On-pack copy
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Ecommerce assets
Amazon and Shopify product imagery, renders and launch creative.
Includes
- Product renders
- Amazon imagery
- Launch creative
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Production support
Dielines, print-ready files and printer handoff.
Includes
- Dielines
- Print-ready files
- Printer handoff
How it works
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DISCOVER
Where you are now.
We learn your brand, your customer, your retailers and your competition.
- Stakeholder interview
- Shelf and competitor audit
- Channel review
... Learn more -
STRATEGIZE
Where you should sit.
We define where your packaging should sit on the shelf and what it needs to say.
- Shelf positioning
- Messaging hierarchy
- SKU and flavor architecture
... Learn more -
DESIGN
Where it comes to life.
We explore directions, then refine one into a full packaging system.
- Concept directions
- Refined packaging system
- Supplement facts layout
... Learn more -
ROLL OUT
Every SKU, ready to print.
We extend the system across every SKU and deliver print-ready files.
- SKU extensions
- Dielines and print files
- Printer handoff
... Learn more
FAQs
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TIMELINE
How long does supplement packaging design take?
Most labels take about 2 to 3 weeks per product. Timing depends on how complete your brand guidelines are. If we’re building the brand system first, plan for more time up front, then faster rollouts on every SKU after.
... Learn more -
PRICING
How much does supplement packaging design cost?
Label design for an existing brand typically starts around $2,500 per label. Projects that include brand identity typically start around $10,000. Final cost depends on scope, so tell us about your line and we’ll send a clear quote.
... Learn more -
COMPLIANCE
Do you handle supplement facts panels and compliance?
We design the supplement facts panel and layout. Your regulatory team or formulator confirms the claims and ingredient data.
... Learn more -
REDESIGNS
Can you redesign packaging for an existing brand?
Yes. Many projects are refreshes that keep brand equity while fixing what isn’t working on shelf or online.
... Learn more -
SERVICES
Do you only do packaging?
No. We also handle brand identity, messaging and the marketing creative around a launch.
... Learn more