Showing a ski brand how to snowboard
Rossignol has spent over a century (that’s over 100 years just to be clear) making a name for themselves in the ski world. So, when they came to us with hopes and dreams of tackling snowboards, we said, “Fuck yeah!” And then we got to work making them a player in the core snowboard industry.
It’s been 15 years since Rossi strolled through our garage door and asked us to make what seemed impossible possible. During a time when snowboard manufacturers were experiencing downturns, Rossi outpaced their competitors’ sales by 30%. Today they’re sittin’ pretty in the top five most popular board brands with no signs of slowing down.